SWEET SARCASM

Branding - Social Media Strategy - Packaging - Photography

Sweet Sarcasm is a bold, cheeky UK-based sweets brand that came to me after having a go at the branding themselves. It didn’t quite hit the mark, it wasn’t saying what they wanted it to say, but they weren’t sure what that should be either. Together, we explored their tone and vibe, refining it into something that felt playful, irreverent and full of personality. From there, I developed a full brand identity that captured their sweet-but-sarcastic spirit and stood out from the crowd. I also set up their Canva workspace with fully branded templates, uploaded all their custom assets and stickers, and created a ready-to-go brand kit to make content creation easy. Alongside this, I delivered their brand strategy, social media direction, photography and a custom-built website to pull everything together. It’s the perfect example of how a solid creative partnership can turn ideas into a brand with a mission.