GOLD Curiosities VINTAGE JEWELLERY

Branding - Website - Social Media

Gold Curiosities is a UK-based vintage jewellery brand offering one-of-a-kind treasures, some dating back to the 1800s. Run by husband-and-wife duo James and Ida, the business had a beautiful product but lacked a cohesive identity and clear direction. When they came to me, they were at a standstill. Unsure how to move forward and in need of a brand that truly reflected the charm and story behind their pieces.

I delivered a complete brand transformation, starting with a clear, values-driven brand strategy to align their vision and audience. From there, I crafted a full visual identity including a logo suite, custom colour palette, refined typography, and comprehensive brand guidelines. I also developed a distinct tone of voice, social media templates, and a full content strategy to help them show up confidently online. To bring it all together, I designed their new website, built to showcase their stunning collection and optimised for SEO to support discoverability. The result is a brand that feels beautiful, authentic, and ready for growth.

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Make the most out of your identity and communicate authentically.
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Graphic Designer with glasses and dyed hair sitting in a cafe, viewed through window, using a sticker-covered laptop.