Illustration with the words 'Sweet Sarcasm' in white bubble letters on a purple background, featuring ears and a smile.

SWEET SARCASM

Branding - Social Media Strategy - Packaging - Photography

Sweet Sarcasm is a bold, cheeky UK-based sweets brand that came to me after having a go at the branding themselves. It didn’t quite hit the mark, it wasn’t saying what they wanted it to say, but they weren’t sure what that should be either. Together, we explored their tone and vibe, refining it into something that felt playful, irreverent and full of personality. From there, I developed a full brand identity that captured their sweet-but-sarcastic spirit and stood out from the crowd. I also set up their Canva workspace with fully branded templates, uploaded all their custom assets and stickers, and created a ready-to-go brand kit to make content creation easy. Alongside this, I delivered their brand strategy, social media direction, photography and a custom-built website to pull everything together. It’s the perfect example of how a solid creative partnership can turn ideas into a brand with a mission.

Green heart emoji with a sassy expression and a crack on top.
Purple text graphic with the phrase "HELL YES!" in bold white letters.
Three black candy bags with colorful cartoon emojis on a purple background. Bags have text: 'Diet Starts Monday,' 'Congratuf*ckinglations,' and 'Don't F*ck It Up!'. Brand logo 'Sweet Sarcasm' visible.
Colorful, playful food packaging for "Sweet Sarcasm" featuring cartoon faces and phrases like "Don't sugar coat it."
Black packaging labeled 'Sweet Sarcasm' with text about contents and allergens. Includes warnings on nuts, gluten, lactose, and gelatine. Description uses sarcastic language.
Two black snack bags from Sweet Sarcasm surrounded by colorful cartoon fruit and candy characters, on a bright green background. One bag has the text 'YOU'RE SWEET, BUT YOU'RE A BITCH!' and the other says 'DON'T FUCK IT UP!'
Two women sitting on chairs indoors, one pregnant, with a plant nearby, white curtains, and a wooden floor.
Smiling woman in a patterned cardigan against lime green background.
Purple cartoon character with a skeptical expression and a simple design.
Person standing on cobblestone street holding a black tote bag with green, purple, and white cartoon graphics and text, wearing white pants and black and white sneakers, with colorful circular stickers and a pink text sticker reading 'DON'T F*** WITH IT UP!'
Two smiling women posing together against a purple background, with one appearing pregnant and resting her hand on her belly.
Person smiling with red hair, wearing a striped knit cardigan over a white top, against a green background.
Homepage of Sweet Sarcasm website featuring purple and black background with candy product images, playful icons, and promotional sections for discounts and newsletter subscription.
Three sarcastic Instagram posts by SweetSarcasm. First post says 'Well, fuck' with a side message about forgetting a gift for sister-in-law. Second post says 'It's a throat punch kind of day.' Third post 'Tip of the Day' advises to carry oneself with confidence of a mediocre white man. Each post contains cute cartoonish characters and bold text on a black background.
Green bear head logo with white "S" letter inside on a transparent background.
Young woman with curly hair, wearing a white t-shirt, holding pink lollipops near her mouth, standing in front of purple curtains, with white paper horns edited on her head.

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A woman with red hair and glasses smiling and sitting on a blue velvet couch with a laptop covered in stickers on her lap. She is wearing a black sweater and leopard print pants, with white sneakers. Behind her are decorative shelves, a beige pillow, and a patterned curtain. There is a small round table with a green mug and a vase of dried pampas grass nearby.