A logo with overlapping initials 'C' and 'L' in a beige color on a dark background, with a small floral design next to the letters.

GOLD Curiosities VINTAGE JEWELLERY

Branding - Website - Social Media

Gold Curiosities is a UK-based vintage jewellery brand offering one-of-a-kind treasures, some dating back to the 1800s. Run by husband-and-wife duo James and Ida, the business had a beautiful product but lacked a cohesive identity and clear direction. When they came to me, they were at a standstill. Unsure how to move forward and in need of a brand that truly reflected the charm and story behind their pieces.

I delivered a complete brand transformation, starting with a clear, values-driven brand strategy to align their vision and audience. From there, I crafted a full visual identity including a logo suite, custom colour palette, refined typography, and comprehensive brand guidelines. I also developed a distinct tone of voice, social media templates, and a full content strategy to help them show up confidently online. To bring it all together, I designed their new website, built to showcase their stunning collection and optimised for SEO to support discoverability. The result is a brand that feels beautiful, authentic, and ready for growth.

Collage of jewelry including necklaces, rings, a pearl bracelet, and a gold pendant, with jewelry boxes and decorative sketches on a light background.
Boxes of Gold Curiosities vintage jewelry, black and blush pink packaging with gold lettering and logo.
Brown packaging paper featuring a repeating white logo of two overlapping Gs with a small floral accent, and a white label in the center reading 'GOLD CURIOSITIES VINTAGE JEWELLERY'.
Collection of gold jewelry including rings, earrings, necklaces, and bracelets arranged on various fabrics and surfaces.
Close-up of a woman's neck and collarbone area with a gold chain necklace and a logo overlay featuring a large letter G, surrounded by a decorative oval frame and small floral accents.
A promotional webpage featuring vintage jewelry, including necklaces with pendants, with text emphasizing the timeless elegance and craftsmanship of a curated jewelry collection established in 2020.
Close-up of a woman wearing gold jewelry, with text overlay reading 'Gold Curiosities Vintage Jewelry' indicating the image promotes vintage gold jewelry.
A beige background with black text reading 'With all the vintage' and a logo with intertwined letters G and C with a small floral detail.
Online jewelry store homepage with a beige and gold color theme, featuring a necklace and text promoting vintage jewelry.
Close-up of a woman's neck wearing layered gold necklaces with a white blouse with slightly puffed sleeves, and a logo with the letter G and a small flower overlayed on the image.
A color palette with five rectangular color swatches labeled Black Velvet Noir, Ivory Pearl, Champagne Blush, Antique Gold from top to bottom.
Vintage jewelry advertisement featuring gold necklaces and rings with a gray hand model and text that reads 'Gold Curiosities' and 'Vintage Jewelry'.

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A woman with red hair, glasses, and a black sweater sitting on a blue couch with leopard print pants, smiling at the camera with a laptop on her lap that has various stickers, in a cozy living room with wooden walls, decorative pillows, and plants.