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We have all seen the "Un-skippable ads" from Geico. Last year's awkward family meal where the ad had already finished was incredibly insightful. It's simplicity and new way of thinking is completely out of the ordinary and very admirable as it may seem to be ahead of it's time.
So, how does an agency top that?
The Martin Agency has come up with a new ad that I am sure you have already seen, the "Fast Forward ad". While watching these fairly out of this world videos you start off by seeing a reasonably regular scenery. The ad fast forward to something completely unexpected. It drives the questions "what happened in between?" and "what the ...?". It may seem that to increase PPC (Pay per click) they have given the option to "Click to see what happened" for the viewer to get the entire story. The ad is technically skipped but the option to see the entire ad is given, unlike the "Unskippable ad". The way they get the viewer engaged into this ad is a very unexpected way of having the consumer want to engage with the brand to see more. If anything, this is a very new way of advertising for an insurance company.
As admirable and as insightful these campaigns are, the question I was left with after seeing yet another "Un-skippable" or "Fast Forward" ad is where is this driving us? When is a campaign still a campaign? What sort of advertisement will we be seeing in the future?
For a while it seemed like advertising was unstoppable and would be everywhere with the Guerrilla campaigns popping up everywhere, alas these seem to have calmed down. Will this type of advertisement merely become a trend and die down and we all move on to a different type of advertisement? In many ways I see the marketing business to be rather similar to the fashion industry. Different styles go in and out of fashion, much like we have seen recently with the 90's fashion (that we all would like to disappear rather quickly, please).
Now some months later I am surprised that other brands haven't jumped on this idea or done anything similar. Maybe it was just a one off.
*This post was originally posted on March 8th, 2016 but edited again in July*
As you might have seen earlier I wrote and article for FutureRising about doing my masters. I got a pretty good response to the article so I decided to write another one on things I have learned from doing work experience. The article was published on FutureRising's website.
Image source: FutureRising
The first time you do a placement or work experience with an agency is nerve wracking. You might not know how skilled you really are and how to behave in an office environment. When is talking too much, when should you be quiet and how often should you go for a coffee breaks? There are big and small things one has to adjust to when doing work experience.
These were the five things I learnt most from my recent work experience at Carswell Gould and Global Fire Production.
1.Every agency is different
When doing work experience one has to always remember that every agency will have different systems and routines. So you always have to have an open mind and not be set on how you like doing things. Follow what they do and you will be safe. But keep a distance, you don’t want to become the annoying work experience student who is completely incompetent into doing anything themselves.
2.Don’t kiss ass
Yes, do what they tell you to do and then some more but never forget to be yourself. You should try and please your temporary employer as best as you can while still being true to yourself.
You have probably heard this before a million times but it is still important. If you don’t agree with something speak up, or don’t say anything at all. It may save you later and they will respect you much more. Don’t treat them as gods, treat them as any other respected employer and co-worker.
3.Take that risk
If there is a discussion in the office and you have input or an idea, even if it isn’t great, say it. The idea might not be great but it could lead to something.
Even when you aren’t coming up with ideas you are still contributing to the team by being active and enthusiastic. It will not only make you a part of the team but it will challenge you more and stimulate your talking and brainstorming skills. Sitting quietly in the corner will not get you anywhere and it is a safe route of being forgotten.
Even when they say it’s the end of the day, it doesn’t necessarily mean it is for you. If there is more you can contribute then don’t hesitate to do it. Maybe you didn’t finish that report or the storyboard you where supposed to draw up. Don’t leave it to the next day, finish it at home as much as you can so that you are ready for new tasks and challenges the next day. They might not acknowledge the work you put in at first but later you will be much more valued than remembered.
5.Do something different
Never forget to present your skills that most people might not have. Maybe you know a different language or maybe you are good at doing presentations. These are things the employer might not think twice about that you are good at, but by reminding them you might get more challenging tasks and more responsibilities.
By showing enthusiasm they are more likely to bring you on to the team. If you don’t bother, neither will they. Even if you don’t think you have special skills for them to use there are other things you can do to make them remember you.
Bake them muffins on your last work day, bring in cakes and cookies for holidays like Halloween or St Patricks day. This does not interrupt their work and makes the day a little more special.