At Global Fire we are big fans of reaction videos so we decided to create some for ourselves.
Reaction videos are useful for all sorts of purposes. For example:
Show people trying a new product
Comparing competing products
Build a storyline (more on that in a moment)
Engagement. People love these things and they share them.
The purpose of these videos was to build a storyline about a product which makes easy work of something that’s more difficult than it should be. So we asked ourselves “what’s something difficult which really shouldn’t be such a pain?” While we were talking Elizabeth was rummaging through her bag trying to find a pen and she was like “well THIS definitely shouldn’t be so hard!” as a result, we came up with the idea to get men going through womens’ bags to complete a simple challenge and for a woman to go through a man drawer.
The particular project shifted after the filming so we decided to go ahead and publish them as test shoots because we’d like to think there’s a brand out there who would like to use this filming style soon – get in touch because we’d love to try this concept again!
Concept Elizabeth Halford & Charlotte Simonsen
Producer Elizabeth Halford
Director/DOP Mark Rose
Sound Elkanah Groves
Editing Sascha Tucker
Illustration Charlotte Simonsen
Location Street Studios